86 SEMESTER CHECK Read the text about how shopping trolleys have developed. Some words are missing. Choose the correct answer (A, B, C or D) for each gap (1–10). Put a cross ( ) in the correct box. The first one (0) has been done for you. LANGUAGE IN USE 4 !! SPRACHVERWENDUNG IM KONTEXT Ich kann auch komplexe grammatische, lexikalische und argumentative Strukturen erkennen und präzise anwenden. The evolution of the shopping cart The shopping cart has become an icon of consumer culture, a symbol of retail in physical stores as well as online. Carts revolutionised the way people shop, but they weren’t an (0) hit. The creator of ‘folding basket carriers’ actually had to hire people to push them around his store to get shoppers using his novelty. In the mid-1930s, supermarket owner Sylvan Goldman began toying around with ways to (1) shoppers move their groceries through his (2) of Humpty Dumpty stores in Oklahoma. His first contraption was put (3) from existing objects, made up of a folding chair with a basket on the seat and wheels attached to the legs. (4) obvious practical advantages, the design initially didn’t appeal to shoppers, reminding people of baby carriages. So Goldman paid male and female models to use them and greeters to explain them to incoming customers. The (5) was ultimately a lucrative success, and it evolved. Some carts were made more rigid and durable, but, unable to fold, these (6) more space. In the mid-1940s, Orla Watson developed a version with a folding back door to allow carts to ‘nest’ into one another. Shortly after Watson patented his creation, Goldman (7) his own patent for a similar ‘Nest Kart’ in 1948. After a legal battle, the two reconciled and Goldman ultimately licensed Watson’s design. Today, most shopping carts (also known as a ‘trolley’ in Australia and the UK) look a lot like mid-century models, (8) collapsible backs for nesting as well as child seats. There are also variants with attached wheelchairs and others designed for kids. In some places, (9) , folding carts, much like Goldman’s original design, are still used. These days, of course, more and more people are shopping online. But even (10) the internet, the language of this user experience persists, with people adding things to their ‘carts’ before ‘checking out’, and often clicking on simplified, two-dimensional cart icons along the way. Nur zu Prüfzwecken – Eigentum des Verlags öbv
RkJQdWJsaXNoZXIy ODE3MDE=