way2go! 7. Coursebook, Schulbuch

147 Read the text about Facebook and its advertisers. Some words are missing. Choose the correct word (A–N) for each gap (1–11). There are two extra words that you should not use. Write your answers in the boxes provided. The first one (0) has been done for you. LANGUAGE IN USE 34 a Facebook told advertisers it can identify teens feeling “insecure” and “worthless” Facebook showed advertisers how it has the ability to identify when teenagers feel “insecure”, “worthless” and “need a confidence boost”, according to a leaked document based (0) research quietly conducted by the social network. The internal report produced by Facebook executives (1) obtained by The Australian and made public. It states that the company can monitor posts and photos in real time to determine when young (2) feel “stressed”, “defeated”, “anxious”, “nervous”, “stupid”, “silly”, “useless” and a “failure”. It describes how the social network gathers psychological insights on 1.9 million high schoolers, 1.5 million tertiary students and 3 million young workers in Australia and New Zealand. In response to the report, the company released rather contradictory 1 statements, (3) apologizing and saying the article was “misleading”. The documents, Facebook said, were “intended to help marketers understand how people express (4) .” According to The Australian , the data available to advertisers includes a young user’s (5) status, location, number of friends on the platform and how often they (6) the site on mobile or desktop. The newspaper reported that Facebook also has information on users discussing “looking good and body confidence” and “ (7) out & losing weight”. The report also claimed that Facebook knows how emotions are communicated at different points during a young person’s week. “Monday to Thursday is about (8) confidence; the weekend is for broadcasting achievements.” The story comes three years after the company (9) significant criticism after it published the results of an experiment in which it manipulated information on 689,000 users’ homepages and discovered it could change people’s feelings. The company had (10) conducted the research, which was criticised for purposefully exposing people to “negative emotional content”. So when young people are using Facebook, they should (11) take extreme care about what they post and how they respond to targeted advertising. It is important to consider talking directly to friends when feeling down to avoid exposing these emotions online. Being aware of the tactics used to target teenagers means less chance of falling victim to possible negative outside influences. 0 1 2 3 4 5 6 7 8 9 10 11 H A access D clearly G feelings J relationship M was B both E conduct H on K secretly N working C building F faced I people L themselves Decide which of the four options best describes the article. The text is a … 1 summary of an article from another newspaper. 2 summary of a report the author has found. b 3 report published by Facebook about its users. 4 report published in a psychology magazine. 1 contradictory: widersprüchlich Nur zu Prüfzwecken – Eigentum d s Verlags öbv