way2go! 7. Coursebook, Schulbuch

145 Summarise the content of the video in two to three sentences, then comment on it. Paired activity: In your English class you are discussing different forms of advertising that might be successful with young people. Discuss the options below with a partner and agree on three. TV commercials online advertising pre-video advertisements advertisements in print media billboards WRITING 30 SPEAKING 31 Speculate about the topic of the task below with a partner: What is ‘predictive advertising’? What are ‘data hunters’? What is ‘data mining’? You are going to watch a BBC video on predictive advertising. First you will have 45 seconds to study the task below, then you will watch the video twice. While watching, match the beginnings of the sentences (1–7) with the sentence endings (A–J). There are two extra sentence endings that you should not use. Write your answers in the spaces provided. The first one (0) has been done for you. After the second watching, you will have 45 seconds to check your answers. LISTENING + VIEWING 29 a BBC 08 b M p. 57 Data hunters A proving to be difficult F sending relevant ads to customers B becoming very expensive G analysing large amounts of data C relating to possible customers H making ads less targeted D doing the same actions repeatedly I searching for help E creating large amounts of information J not seeing ads anymore 0 By using smart devices for a range of activities, people are . E 1 It’s possible to predict what people will do by . 2 Companies are interested in . 3 Finding mathematical models for data analysis was . 4 Baker could solve a problem he had by . 5 A computer system is used for . 6 Customers show what they are interested in by . 7 Refusing data analysis means . Nur zu Prüfzwecken – Eigentum des Verlags öbv