way2go! 6, Schulbuch

86 SEMESTER CHECK Semester check 01 !! LESEN B1+ Ich kann unkomplizierte Texte über vertraute Themen mit befriedigendem Verständnis lesen und wichtige Informationen auffinden. Read the text about how shopping centres are changing in the UK, then choose the correct answer (A, B, C or D) for questions 1–5. Put a cross (  ) in the correct box. The first one (0) has been done for you. READING 1 k_white Lifestyle centre or shopping centre? Last weekend, my Sunday morning began the same way it always does; an unbelievable amount of scrambled eggs, coffee, and a discussion with my partner about how we were going to spend the day. With pouring rain and no hope of a barbecue, we decided to head to the Trafford Centre in Manchester to check out the shops, have dinner and see a film. As I work in shopping centre management, I am no longer able to mindlessly wander round shopping centres. Oh no, I’m looking at the mix of shops, analysing the organisation of the place and observing other visitors! This time, reflecting on the reasons for my own visit made me think about the way that we use shopping centres. My partner and I hadn’t purely come to shop. We firmly intended to spend time at the centre’s ‘Great Hall’ – home to a wide range of fast food restaurants and casual dining spaces alongside a 20-screen cinema, Laser Quest and rock climbing venue and entertainment arcade. There’s a gym, but it doesn’t have a pool. Changes in retail have made shopping centre owners think about how they entice customers in and how they improve the guest experience. The better the experience for visitors, the longer they will stay and the more money they will spend. Logical, right? Research shows that people who eat and drink at a shopping centre stay 86% longer than those who do not. So, lots more places selling food and drinks and leisure activities is the answer to a more successful shopping centre. Food is no longer seen as ‘fuel’ to keep shoppers going, but it becomes part of the experience. According to data, more and more people are ignoring traditional mealtimes, which makes it even more important to have a range of places within shopping centres offering fast food, healthy pick-me-ups and other dining options. However, a rounded ‘lifestyle’ experience cannot be achieved through retail and food and drink alone. Carefully placed cinemas, bowling alleys, amusement arcades or, in the case of the Trafford Centre, more adventurous destinations such as Sea Life and Legoland Discovery Centre, mean families can enjoy the shopping centre into the late evening. ‘Shopping centre’ or ‘lifestyle centre’? The retail landscape is rapidly changing and shopping centres will fail if they do not move on from only offering shopping. They need to be experience centres offering entertainment, sports and dining. I am interested to know if you agree! reply What’s your progress with the learning goals of this semester? Make a mark on the line that shows where you see yourself, then do the tasks. Don’t forget to check your answers with the key on p. 205. Nur zu Prüfzwecken – Eigentum des Verlags öbv