way2go! 6, Schulbuch

45 A skill I’m now more confident about is … One interesting ‘trick’ advertisers use is … Looking back: Learning goals of Unit 03 !! READING B1+ I can understand a description of events, feelings and wishes. (ex. 29, 32) LISTENING B1+ I can understand straightforward factual information in clear speech on the topic of shopping and advertising. (ex. 3, 13a/b, 26a/b) WRITING B1+ I can write a formal email of complaint to communicate news, opinions and ideas. (ex. 20) B1+ I can write a straightforward detailed article on the topic of shopping and advertising. (ex. 33) SPEAKING B1 I can give a straightforward connected description on the topic of shopping and advertising reasonably fluently. (ex. 12b, 16, 18a, 27, 30) LANGUAGE I can use reported speech structures to retell what someone has said. I can use a sufficient range of vocabulary to express myself on the topic of shopping and advertising. The school magazine of your English partner school has started a series of articles on successful advertisements. You have decided to send them an article about an ad you like. In your article you should:  describe the advertisement  explain what makes it special  specify the target group Write around 250 words. Give your article a title.  See Writing coach, Article , p. 178, before you start! WRITING 33 Topic vocabulary: Shopping and advertising Make a word map using the information below. Then compare your maps in pairs and ask your teacher for a model. LANGUAGE 34 a M p. 19 Categories: Expressions: With a partner, go through the unit and collect expressions connected with ‘shopping’. Use them to make your own word map. Discuss which categories would be useful, then create the word map and present it in class. b  advertising techniques  parts of advertisements  people in advertising  where you see ads advertising executive  billboard  copy  endorsement  logo  marketing executive  mobile apps  print ad  target audience Strategies box When you specify something, you explain or describe something clearly and in detail. Nur zu Prüfzwecken – Eigentum des Verlags öbv