way2go! 6, Schulbuch

42 Unit 03 | See it. Want it. Buy it. Word families: Advertising Copy this table, add words from the article and complete as many categories as you can. Then compare your results in class. LANGUAGE 24 Noun (abstract idea) Noun (person doing it) Verb Adjective advertising advertiser advertise advertising/-ed How can you make people want something? Collect ideas. Examples: Photoshopping pictures to make the product appear especially beautiful, famous people using the product … You are going to watch the first part of a documentary about a classic sales technique. First, make sure you understand all of the phrases below. Then, while watching, write down words that are said in connection with these phrases. After watching twice, use the phrases and your notes to retell what you’ve heard. create anxiety  magic solution  storytelling  damsel in distress 4   defeat the villain  the hero  magic pill  in danger LISTENING + VIEWING 25 26 a BBC 02  4  damsel in distress: in einer Geschichte: (meist weibliche) Person, die gerettet werden muss  5  ethical: moralisch richtig You are going to watch the next part of the documentary now. First you will have 45 seconds to study the task below, then you will watch the video clip twice. While watching, answer the questions (1–6) using a maximum of four words. Write your answers in the spaces provided. The first one (0) has been done for you. After watching for the second time, you will have 45 seconds to check your answers. b BBC 03 Work in pairs and:  summarise what you’ve learned about the Listerine ad campaign.  give examples of ad campaigns you know that work the same way.  explain whether you think it is ethical 5 for a company to market its product this way. Design a poster to promote a product of your choice (real or imagined) that works like the Listerine ads. What problem could your product solve? SPEAKING 27 WRITING 28 0 In what year did Stanley Resor become the boss of an ad company? 1916 1 In Resor’s opinion, which feeling should advertisers create to promote a product? 2 What can the product Listerine help you with? 3 What’s the consequence of the woman’s problem in the campaign? 4 What’s the name of the kind of ad campaign they use? 5 How long did the campaign last? 6 How much had the company earned after seven years of ads? Nur zu Prüfzwecken – Eigentum des Verlags öbv