Zeitbilder 7/8, Arbeitsheft

5 Ideologie und Propaganda 5.1 USA | Gegenwart Wer als Politikerin oder Politiker wirksam politische Information vermitteln will, muss neben dem Verstand (in Form guter Argumente) besonders auch die Emotionen der Menschen ansprechen. Im jetzigen Medienzeitalter braucht es zusätzlich zur guten Rhetorik auch eine mediengerechte und somit publikumswirksame Aufbereitung der politischen Botschaft(en). Wie sich Massen durch Reden manipulieren lassen und wie man politische Reden analysieren kann, wird ausführlich in den Bänden der Zeitbilder behandelt. 1 Einmal im Jahr, zumeist im Jänner, hält der amerikanische Präsident im Kongress seine „Ansprache zur Lage der Nation“. Die Adressaten der Ansprache sind nicht nur die Abgeordneten und geladene Gäste, sondern auch ame- rikanische und internationale Medien. Für den Präsidenten ist das die Möglichkeit, seine innen- und außenpoliti- schen Leitlinien sowie gegenwärtige Probleme und zukünftige Gesetzesvorhaben in den USA anzusprechen– also Werbung in eigener Sache für ein Weltpublikum zu machen. M1 Auszüge aus Barack Obamas 60minütiger Rede vor dem Kongress am 20. Jänner 2015: We are fifteen years into this new century. Fifteen years that dawned with terror touching our shores; that unfolded with a new generation fighting two long and costly wars; that saw a vicious recession spread across our nation and the world. It has been, and still is, a hard time for many. But tonight, we turn the page. Tonight (…) our economy is growing and creating jobs at the fastest pace since 1999. Our unemploy- ment rate is now lower than it was before the financi- al crisis. More of our kids are graduating than ever before; more of our people are insured than ever be- fore; we are as free from the grip of foreign oil as we’ve been in almost 30 years. Tonight, for the first time since 9/11, our combat mis- sion in Afghanistan is over. Six years ago, nearly 180,000 American troops served in Iraq and Afgha- nistan. Today, fewer than 15,000 remain (…) It’s now up to us to choose (…) Will we accept an economy where only a few of us do spectacularly well? Or will we commit ourselves to an economy that generates rising incomes and chances for everyone who makes the effort? Will we approach the world fearful and reactive, dragged into costly conflicts that strain our military and set back our standing? Or will we lead wisely, using all elements of our power to defeat new threats and protect our planet? (...) And over the past five years, our businesses have created more than 11 million new jobs (…) today, America is number one in oil and gas. America is number one in wind power (…) And in the past year alone, about ten million uninsured Americans finally gained the security of health coverage (…) We set up worker protections, Social Security, Medi- care, and Medicaid to protect ourselves from the harshest adversity 2 (…) In today’s economy, when having both parents in the workforce (…), we need affordable, high-quality childcare more than ever (…) – it’s a must-have. To- day, we’re the only advanced country on Earth that doesn’t guarantee paid sick leave or paid maternity leave 3 to our workers. Forty-three million workers have no paid sick leave (…) Of course, nothing helps families (…) like higher wages. That’s why this Con- gress still needs to pass a law that makes sure a wo- man is paid the same as a man for doing the same work (…) It’s 2015 (…) It’s time (…) By the end of this decade, two in three job openings will require some higher education (…) millions of Americans who work in jobs that didn’t even exist ten or twenty years ago – jobs at companies like Google, and eBay, and Tesla. So no one knows for certain which industries will generate the jobs of the future. But we do know we want them here in America (…) But as we speak, China wants to write the rules for the world’s fastest-growing region. That would put our workers and businesses at a disadvantage. Why would we let that happen? We should write those ru- les (…) 21st century businesses will rely on American science, technology, research and development. (…) I intend to protect a free and open internet, extend its reach to every classroom, and every community (…) I want Americans to win the race for the kinds of discoveries that unleash new jobs – converting sun- light into liquid fuel (…); pushing out into the Solar System not just to visit, but to stay (…) My first duty as Commander-in-Chief is to defend the United States of America. In doing so, the question is not whether America leads in the world, but how (…) When the first response to a challenge is to send in our military – then we risk getting drawn into un- necessary conflicts (…) That’s what our enemies want us to do. I believe in a smarter kind of American lea- dership. We lead best when we combine military power with strong diplomacy (…) 1234 First, we stand united with people around the world who’ve been targeted by terrorists (…) We will con- tinue to hunt down terrorists and dismantle their net- works, and we reserve the right to act unilaterally (...) At the same time, we’ve learned some costly lessons over the last thirteen years (…) Instead of sending large ground forces overseas, we’re partnering with nations from South Asia to North Africa to deny safe haven to terrorists who threaten America. In Iraq and Syria, American leadership – including our military power – is stopping ISIL’s 4 advance. 1 Band 5, S. 118 f.; Band 5/6, S. 90 f.; Band 7, S. 80 f.; Band 7/8, S. 72 f.; Maturatraining, S. 16. 2 adversity: Elend 3 paid sick (maternity) leave: bezahlter Krankenstand (Mutterschutz) 4 ISIL = Islamic State of Iraq and the Levant 36 Nur zu Prüfzwecken – Eigen um des Verlags öbv