Prime Time 4, Workbook

l = This is easy m = This is okay n = This is difficult Check out Language in use: Language used in ads a) Unscramble the language techniques used in ads on the left. Then match each one with an example on the right. 1. vrbdaes = Try the new MerryBerry and YumPlum ! 2. xagaregetoin = As sweet as honey. 3. noscaripmos = Unhappy with your bank account? 4. mehry = One of the most wonderful films of all time. 5. soniquets = Delicious and healthy at the same time? Yessir! 6. letiranolati = 7 Give me a Y! Give me a U! Give me an M! It’s YUM! 7. iteprinote = Fresh fish from Florida 8. javecidets = This will quickly become your family’s favourite! b) Write your own example for techniques 1, 2, 3 and 8 in your exercise book. Listening: Advertising secrets I learned from a salesperson Listen to the story and number the secrets. Then highlight the adverbs of manner. Secretly manipulate 1 your customers to agree with you. It will make them open-minded. Play on your customers’ emotions. Again, don’t do it too openly. 1 Give your customers something absolutely free of charge. It can be useful or completely useless but it has to be free. Get to know your customers. But don’t do it too aggressively. Casually mention the price once the customer has fallen in love with the product. Don’t give away the full price so that the product seems less expensive. Show that you are an expert and that your product works just perfectly. 1 to manipulate – manipulieren 7 l m n I can understand and work with techniques used in advertising texts. 8 3.23 f7t3be l m n I can understand details in the recording of a story. 91 Awesome ads 15 Unit ninety-one Nur zu Prüfzwecken – Eigentum des Verlags öbv