Prime Time 4, Coursebook

l = This is easy m = This is okay n = This is difficult Listening: Let toys be toys a) Listen to Mira’s podcast on how children’s toys are advertised and do the tasks below. 1. When watching afternoon cartoons on TV, Mira was … a)  annoyed by how loud the ads were. b)  shocked that the ads showed violent behaviour. c)  angry that the ads had problematic messages. 2. Take notes to complete the grid. How boys are portrayed How girls are portrayed b) Fill in the missing numbers. The advertising industry is huge. Advertisers spend 1 billion dollars a year marketing to young people, and children see more than 2 advertisements on TV alone. Marketing for children can be problematic because children might imitate the role models they see in ads. Only 3 % of open source programmers and only 4 % of video game developers are women. Some people think advertising directed specifically at children needs to stop. Quebec has banned advertisements for people under the age of 5 , and in Sweden advertisers must not target children younger than 6 . c) Write what you think about Mira’s suggestion. Should ads aimed at children be banned in Austria? Write about 50 words and use some of the adverbs below. 9 2.23 ha86qy l m n I can understand general ideas and details expressed in a podcast and write about my opinion on these. frankly personally surely obviously definitely clearly 126 15 Unit Awesome ads Show what you can do fa86d5 one hundred and twenty-six Nur zu Prüfzwecken – Eigentum des Verlags öbv