Prime Time 4, Coursebook

Rap: Ad for you a) Tell your partner what you know about these advertising concepts. b) Listen to the rap. 8 limited offer • target • hidden persuader • big data • polling 2.22 Hello, my friend, I’m your friend I’m Advertising Ad for you Let me tell you what to do Buy my product because it’s fun Perfectly perfect for everyone Believe me, and you will see My product is the biggest and the best Definitely better than all the rest It makes every man, woman, boy and girl Happy, happier, the happiest person in the whole wide world I’m Advertising Ad for you You don’t need my product But the price is nice It’s so cheap it’s practically free I’m giving it to you personally It’s a limited offer, don’t be late It would be a shame to wait I’m Advertising Ad for you … Believe me when I say: My product is really finger and lip licking good Have it all your way. You’re born to play Come on, think differently, just do it Say you’re loving it because you’re worth it Imagine. It’s yours. It’s very very fine There is absolutely no finish line You can work hard, have fun and make history Whatever ... It all makes money for me I’m Advertising Ad for you … I’m the global market, you are my target I’ve always been the hidden persuader Today you call me big data Influencing you through and through I’m Advertising Ad for you You do what I tell you, you’ve got no choice Everywhere you hear my voice Everywhere you look, wall or book, plastic bag, airport, car You see me, wherever you are I’m Advertising Ad for you Everything that’s smart makes you a part Of my global marketing industry Polling and controlling you totally And, frankly, let me tell you one more thing, my friend Today’s just the beginning, not the end I’m Advertising Ad for you … c) Tick the line below each statement to show how much you agree or disagree. 1. Consumers buy products they don’t need because of advertising strategies. never hardly ever sometimes regularly 2. Consumers cannot control what they buy because of marketing tricks. surely not perhaps probably definitely d) Highlight the advertising strategies and marketing tricks that are mentioned in the rap. 125 15 one hundred and twenty-five Nur zu Prüfzwecken – Eigentum des Verlags öbv