Prime Time 4, Coursebook

Appealing or appalling? Reading: The different types of advertisements a) Match the types of advertisements with their descriptions. 1 This type of ad needs to communicate its message quickly because the readers probably won’t stop to look at it more carefully. 2 These ads are usually not designed professionally. They simply try to catch the attention of possible buyers. 3 These adverts cleverly combine music, moving images and language to make the product seem attractive to its target audience. Typically, they interrupt series or films. 4 In these ads, only music and spoken language are used to make the product sound interesting. The listeners can remember the message easily. 5 Some of these ads look really amazing – these are hardly your cheap, annoying ads but usually look like a work of art. They advertise more expensive, beautifully designed products. 6 Some of these are hardly noticed by the viewers. A product is casually being used by characters in a film – and it immediately seems attractive to the audience. Lately, there have been new forms of advertising. You’ll find out more about these shortly. b) Cover up the descriptions in a) and use the words below to fill in adjectives and adverbs. While notes in a shop window don’t look 1 , some magazine ads 2 look like an ad at all – if they are 3 done, you could even call them art. Billboards, on the other hand, need to express their messages 4 . Probably the most 5 thing about radio and TV ads is that they 6 interrupt regular programmes. When products are not advertised as 7 , we call it product placement. Characters in a film use a product 8 and lots of viewers will 9 find it 10 . q5x336 4 magazine ad billboard TV ad note in a shop window product placement radio ad immediate • annoying • good • open • professional • casual • hard • typical • quick • attractive 122 15 Unit Awesome ads one hundred and twenty-two Nur zu Prüfzwecken – Eigentum des Verlags öbv