Prime Time 4, Coursebook

Persuade me! Reading: Better than the best a) Read which language techniques are frequently used in advertisements. Technique Example 1. comparison Cake as light as a feather. 2. addressing the reader directly Don’t you worry, we’ve got this! 3. questions Who wouldn’t want to lose 20 pounds in two weeks ? 4. adverbs Amazingly generous offers today! Call us immediately ! 5. adjectives You will love how clean and fresh your clothes are! 6. exaggeration It’s the most wonderful time of the year. Celebrate with the most wonderful food. 7. alliteration Get your p iece of p erfect p izza! 8. rhyme Sports wear that won’t tear . 9. repetition We clean. We care. 10. humour We know it looks delicious. But please don’t eat this ad . b) Find one example of each of the techniques in a) in the advertisement. c) Make up an advertise- ment for one of the products and services in 1a). Use different language techniques to persuade your readers. Then present it in class. d) Which of the ads that were presented in class is … • … the cleverest? • … the most surprising? • … the least boring? • … the funniest? • … simply the best? v8552r 2 Grammar For more details see 1 G 23 Comparison of adjectives (revision) CreamyCupcakes are as light as a feather, and they are not as expensive as DreamyCupcakes. The most expensive ones are Steamy- Cupcakes. Some say they are the best because they are even lighter than the other cupcakes, but I think the cream is a bit fatter . But homemade ones are the least expensive and just as good . G CreamyCupcake Cake as light as a feather, cream as soft as a dream. Take a bite quickly, or it might be gone! Wanna enjoy your party without worrying? Order your party box with a selection of our most delicious cupcakes. With our super-fast delivery of freshly made cupcakes, the only thing you have to worry about is that your guests might be quicker than you! It’s not a cup. It’s not a cake. It makes my day. 120 15 Unit Awesome ads one hundred and twenty Nur zu Prüfzwecken – Eigentum des Verlags öbv