Prime Time 7/8, Language in Use, Arbeitsheft

Language in use: Using social media for marketing You are going to read a text about the use of social media in marketing. Some words are missing from the text. Choose the correct answer (A, B, C or D) for each gap (1–12) in the text. Write your answers in the boxes provided. The first one (0) has been done for you. Using social … (0) for marketing can enable small businesses to further their reach to more customers. Your customers are … (Q1) with brands through social media, therefore, having a strong social media presence on the web is the … (Q2) to tap into their interest. If implemented correctly, marketing with social media can bring … (Q3) success to your business. Social media marketing is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers … (Q4) involving social sharing of content, videos and images for marketing purposes. Before you begin creating social media marketing … (Q5) , consider your business’ goals. Starting a social media marketing campaign without a plan in mind is like … (Q6) through a forest without a map – you’ll only end up lost. Create a social media marketing plan and brainstorm about your … (Q7) : What are you hoping to achieve through social media marketing?Who is your … (Q8) audience?Where would your target … (Q9) hang out and how would they use social media?What message do you want to send to your audience with social media marketing? … (Q10) with other areas of online marketing, content is king when it comes to social media marketing. Make sure you are offering … (Q11) information that your ideal customers will find interesting. Create a variety of content by implementing images, videos and infographics in … (Q12) to classic text-based content. (Larry Kim, wordstream.com ; adapted and abridged) 0 A medial B median C media D medic Q1 A recognising B interacting C reacting D realising Q2 A closet B solution C key D keynote Q3 A marking B remarkable C remarking D remaking Q4 A activities B activism C auctioning D attention Q5 A campers B camps C strategists D campaigns Q6 A wandering B wondering C wonder D wander Q7 A tales B goals C gaols D tolls Q8 A end B target C tail D entail Q9 A public B publication C publican D audience Q10 A Consistent B Inconsistent C Controlling D Checking Q11 A worth B worthy C valuably D valuable Q12 A action B addition C excess D agenda 0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 C 5 / ✔ 87 17 Big money Nur zu Prüfzwecken – Eigentum des Verlags öbv