Englisch BHS, Maturatraining mit Audio-CD

9 Tips and tricks Blog post / Blog comment Letter / Email Leaflet a text posted on the internet which is either independent (blog post) or a response to a previous post (blog comment) a private or professional message to one or more people (internal or external communication) material to advertise something or provide information on a topic with the purpose of being distributed or sent to a specific target group personal: to state an opinion, inform, communicate experience / knowledge professional: to inform customers, business partners or co-workers, to increase awareness of a company or improve the image of a company to give or request information, advice or support, to make a complaint, to deal with a business case to advertise a company or product or to inform about an issue personal: friends, peers or people interested in the subject matter professional: potential customers, co-workers, business partners a person or a group of people prospective customers, interested parties Blog post · title · username · date / time Blog comment · username · date / time · sender (letter) · recipient (letter) · subject / reference · date (letter) · salutation · main body in paragraphs · closing · title · recognisable paragraphs (can have headings) · numbering and keywords (optional) Blog post · introduction · main part in paragraphs · closing Blog comment · referring to a blog post · main part in paragraphs · closing · subject referring to email’s / letter’s content · reason for writing · reference to previous contact (if applicable) · new paragraph for each main point / argument · important information and possibly necessary actions emphasized · closing · main part in paragraphs · catchy title · convincing paragraph headlines semi-formal / informal (depending on readership) formal / semi-formal / informal (depending on recipient) semi-formal · depend on content and readership · interactive elements (readers are addressed) · recipients are addressed directly · persuasive language in order to present the content in an informative, interesting and appealing way · readers can be addressed directly Nur zu Prüfzwecken – Eigentum des Verlags öbv