English Unlimited HTL 4/5, Schulbuch mit Audio-CD und CD-ROM

135 From design to brands 10 LANGUAGE SKILLS EXPLORE EXTRAS Self-assessment discuss design, logos and brands   !! write a letter of application   !! describe effects and influences   !! talk about the image and qualities of products   !! talk about product names   !! talk about advertising and marketing   !! describe an advert   !! pass on detailed information   !! use advertising language in a leaflet   !! Can you do these things in English? Circle a symbol on each line. üü = I can do this well. ü = I can do this most of the time. !! = I still need to work on this. Unit10 What do you understand by the highlighted words? What would be more common ways of expressing the same ideas? 1 an iconic building 2 a backdrop 3 a vista 4 boasting a mural 5 sheer glass walls 6 bathed in natural light 7 unrivalled views Why do you think the writer chose to use these words? Discuss these questions. 1 Are there more verbs in the texts, or more adjectives? Why do you think that is? 2 Look at the verbs. How many are active verb forms, and how many are passive? Why do you think that is? What do you notice about the active verbs? 3 How many adjectives can you find that mean ‘very good’ or ‘very beautiful’? What impression is the writer trying to give of an evening spent at this venue? Work in groups. 1 Choose a place you know or have been to, which might be suitable for a reception, a meal or a party. 2 Plan a leaflet.   What features or services would you emphasise?   Which of the adjectives in your list could you use to describe it?   Think of sentences you could write using the verbs offer or provide .   Use emotive, persuasive language, bullet points and slogans.   Decide on the sections for your leaflet and give them headings. (You could also use a topic sentence to make the ideas in the paragraph clear.) Work alone and write the leaflet. You should:   outline the range of the services offered as well as the booking terms and conditions.   highlight the quality of the services offered.   express that you are happy to comply with customer requests as far as possible. Write around 300 words.  Writing guide, Leaflet , p. 182. a 38 b c d a 39 b Nur zu Prüfzwecken – Eigentum des Verlags öbv