English Unlimited HTL 4/5, Schulbuch mit Audio-CD und CD-ROM

133 From design to brands 10 LANGUAGE SKILLS EXPLORE EXTRAS Work alone. Some people object to the influence of global companies and the way they operate, and campaign to boycott their products. What reasons do they give for this, and do you agree with them? Mark your position on the line. I agree.  I disagree. Find other students who have a similar view to yours. Find out if you think exactly the same, and discuss the reasons for your opinion. Now talk to students who have a different opinion. Discuss your ideas. a 35 b c You are going to listen to an interview with Katie Jenkins, a young entrepreneur, about her success as a businesswoman. First you will have 45 seconds to study the task below, then you will hear the recording twice. While listening, choose the correct answer (A, B, C or D) for questions 1–7. Put a cross (  ) in the correct box. The first one (0) has been done for you. After the second listening, you will have 45 seconds to check your answers. TCD SCD 3/09 05 36 0 Katie started her first company A when she was 21. B when she was at elementary school. C when she was 16. D before she started working for others. Q1 What was she most interested in? A selling clothes B good business ideas C designing accessories D selling property Q2 What did Katie have to do to qualify for the ‘Start-up!’ programme? A hand in a rough business plan B avoid wasting time and money C provide an analysis of possible business partners D identify potential customers Q3 How did she initially finance her business? A She applied for government grants. B She was given a bank loan. C She tried out crowdfunding. D A man she didn’t know invested his private capital. Q4 Who turned out to be her business angel? A another sole trader B Greg Jones C her partner D a rich relative Q5 At the beginning of her business, Katie relied most on A her mentor. B good advice from friends. C business brochures and online discussion groups. D her partner, Laura. Q6 In hindsight, what does Katie consider the turning point for her company? A She made a safe investment. B She survived the economic recession. C She paid back her bank loan after a month. D She sold a considerable number of flats within a short time. Q7 What are Katie’s plans for the future? A to be the biggest and best real estate agent in the area B to open even more branches C to increasingly focus on upmarket houses and flats D to find new investors in her company Explore listening: Start-up! Nur zu Prüfzwecken – Eigentum des Verlags öbv