English Unlimited HTL 4/5, Schulbuch mit Audio-CD und CD-ROM

130 From design to brands 10 LANGUAGE SKILLS EXPLORE EXTRAS Discuss these questions. 1 Viral ads are said to be ‘infectious’. Why is this a good description? What other things can be infectious? 2 Think of video clips in social media. Do you think a company can boost the distribution of a viral ad or is it only the audience that promotes it? What product(s) do you think this video clip shows? b a LISTEnIng 24 Listen to someone talking about the video. 1 Why was it so successful? 2 How is it different from a conventional advert? The speaker uses the words in the box. What does he say? Imagine you are telling someone about the clip. Describe what happens and why it became ‘viral’. Think about an advert / a video clip that you have seen (e.g. online, on TV, on a hoarding). 1 Prepare to talk about it. Think about:   how to describe it.   why you like or don’t like it.   whether you think it’s successful, and why.   what audience it was intended for.   what its message is. 2 Tell other people about the advert. TCD  3/08    b user-generated  planned  fizzes geyser  firework display  globally  hype eruption videos  lethal  publicity c 25 SPEaKIng 26 The photo shows the AIRpod, an air-powered car. 1 How do you think it works? 2 What other kinds of ‘eco-car’ are possible? What do you know about them? Read the article on the next page. Check your answers to 27. REadIng 27 28 Selling a product Do you know what a ‘viral ad’ is? 1 If not, what do you imagine it might be? 2 If you do, tell other people about viral ads you know. a SPEaKIng 23 A video clip goes viral Nur zu Prüfzwecken – Eigentum des Verlags öbv