English Unlimited HTL 4/5, Schulbuch mit Audio-CD und CD-ROM

126 From design to brands 10 LANGUAGE SKILLS EXPLORE EXTRAS Listen to Lydia talking about brands. 1 How ‘brand conscious’ is she? 2 What does she say about:   top designer labels?    individuality and belonging? 3 How is the interviewer’s point of view different? 4 What kind of person do you imagine Lydia is? Why? The interview contains expressions for saying what effect things have. What did the two people say? Add one or two words from the box in each gap. Make other changes if necessary. enhance  difference  have  effect  make (2x)  define  influence  be  people 1 If I wear a Boss suit, it doesn’t to my personality. 2 It will see you in a different way. 3 Your appearance will by the cut of the garment. 4 Brands also your attitude towards life. 5 If you have something that a positive on you, then your whole personality is more positive. 6 I’m by brands at all. I don’t care about them. Do you agree with the statements in 13a? Think of examples from your own experience. Look at this example from the interview. But you see it as a positive influence on people, do you? 1 What prepositions can appear after influence ? 2 What verbs commonly combine with influence ? Complete the gaps using a verb from the box. exert  use  fall under  lose  have 1 Gospel music a major influence on other musical styles, especially soul music. 2 He will be remembered as a leader who his influence to improve schools. 3 We don’t realise to what extent we the influence of advertising, especially subliminal ads. 4 I hate those articles like ‘How to influence over others and get what you want’. 5 The newspaper used to be hugely important in shaping public opinion, but has a lot of influence in recent years. Transform sentences 1–5 using influential . You may need to change or add words. 1 2 3 4 5 12 TCD  3/06 a LanguagE fOCuS 13 Effects and influences b a 14 b c Gospel music was very influential, affecting other musical styles … Nur zu Prüfzwecken – Eigentum des Verlags öbv