Prime Time 5, Coursebook mit Audio-CD

Text: More teens moving away from CDs 1 Before you read You are researching how young people buy music and you have just found the following text. Read the title above. What might the text be about? 2 Reading a) Skim the text and then put a tick ( ü ) next to any of the research topics it could be used for. (More than one topic may be correct.) Were your ideas in 1) right? The text is about … 1. how much money teenagers spend on music. 2. making money on the internet. Ten years ago you could find local teenagers at a record store, but now they are in front of computer screens downloading music from iTunes or using Lime Wire or other download sites. More teenagers are changing to digital music compared to those still attached to compact discs. According to The NPD group, a marketing research organization, 48 per cent of US teens did not buy a CD in 2007, compared to 38 per cent in 2006. In October 2007 Radiohead released its first digital album, In Rainbows , without a record label and allowed fans to pay what they wanted for the album. The band made more money selling through the website than it would have made through a label. One of those people who have joined the digital music scene is Kris Smith, 18, of Yorktown. ”I changed exclusively to iTunes about a year ago. I think with bands and labels realizing the potential in digital music, you’ll see a lot more bands and labels going exclusively digital.” Music can be bought digitally off iTunes, which has a free download each Tuesday. LimeWire, FrostWire, BearShare and online forums are a few of the places teenagers download illegally. Amber Garland, 17, of Churchland High School in Portsmouth downloads music daily from LimeWire. ”I’m a teenager. I work a low-pay job that is mostly used to pay gas.” Tallwood High School in Virginia Beach student Danielle Elliot, 16, sees ”good and bad about it.” Music is ”easily accessible, so more people are stealing it, but it also makes it easier for people to start a music career because of the easy access.” However, some people prefer CDs. Biliana Hristora, 12, a student at The School of International Studies at Meadowbrook Middle School in Norfolk, thinks that while digital is practical, ”that doesn’t mean CDs shouldn’t still be available.” Albums, she believes, sound ”so much more real on CD than on your computer.” Adam Gecking, owner of Volume CD Exchange in Viriginia Beach, thinks digital music is ”greatly affecting the sound quality.” MP3s have a third the sound quality of a CD, he said. Alex Obsen, a 14-year-old homeschooler who lives in Norfolk, loves ”going out and buying CDs” and ”looking at the artwork and inner pages” but she would download an album for free. ”Sorry, but it makes sense if they’re offering,” she said. Kat Wood, a senior at Churchland High School in Portsmouth and a participant in The Virginian-Pilot ’ s 2008 High School Journalism Workshop. 3. where teenagers get the music they listen to. 4. comparing the quality of music websites. 3 Reading: Looking for specific information a) Scan the text and use different colours to underline information about: 1. comparisons showing trends in how teenagers buy music (red) 2. reasons why young people buy music online (blue) 3. reasons why CDs are still popular with some people (green) b) Where did the author get the information given in the text? Look critically at the text with the help of the check-list on page 48. Discuss whether you think the text is reliable or not. c) Why is it important to check the source of information you find on the internet? 107 8 Music Nur zu Prüfzwecken – Eigentum des Verlags öbv