Red Line 3, Coursebook

Step 1: Looking at adverts Adverts are texts which usually want to sell a product. a) Look at the two adverts on page 104. What is the product in each advert? b) Would you buy the products? Say why or why not. c) Read the checklist on the right. Find the features in the two adverts. ä d) Is there anything in the adverts which (probably) isn’t true? Step 2: Adverts with famous people g a) Think of adverts that have famous people (pop stars, actors, … ) in them. What are they trying to sell? Talk about this kind of advert in class. b) Why do you think adverts use famous people? Step 3: Making your own advert S h a) Make your own advert. It can be for food, a car, clothes, … Read the tips in the skills box before you start. Your advert should have some of the features from the checklist. Think: who is the advert for? (Young people? Pets owners? … ) The advert should be interesting for those people. The text of your advert should be short and interesting. You needn’t write full sentences, but you must say what is good about the product, and why people should buy it. WRI T ING SKI LLS g b) Show your advert to the other groups. Say what’s good and what’s not so good about the adverts. The useful phrases will help. product !*prOdukt? – Produkt, checklist !*tSeklIst? – Checkliste, feature !*fi:tSE? Kennzeichen, slogan !*slEUGn? –Werbespruch, small print !smCl *prInt? – das ‚Kleingedruckte’ A: It’s very good, but maybe you should also … I don’t understand this. What did you mean? How about …? B: That’s a good idea. Yes, that isn’t clear. I wanted to show that … Thanks, maybe I can change that. USEFUL PHRASES one hundred and five 105 Adverts checklist Adverts often have some or all of these features: •  a slogan that is easy to remember •  a short text about the product •  a picture •  information about the price •  an address where you can get more information •  ‘small print’ with more information A project E Nur zu Prüfzwecken – Eigentum des Verlags öbv